![]() ![]() "Just on a practical side, if you wake up early in the morning - like at 4:30 in the morning - you're going to have some free time to yourself to make things happen, to take care of things that are important to you," Willink said during a recent Facebook Live Q&A in Business Insider's New York office. ![]() To teach discipline, they stay disciplined themselves, and this starts as soon as they get out of bed. He and one of his former platoon commanders, Leif Babin, got together after Babin left the SEALs in 2011 to form Echelon Front, a leadership consulting firm that has worked with companies like Shell Oil and Citibank. Willink served as the commander of US Navy SEAL Team Three, Task Unit Bruiser, the most decorated unit of the Iraq War, and established a culture of discipline and responsibility that he calls " extreme ownership." Jocko Willink retired in 2010 after 20 years in the Navy SEALs, but he still gets up at 4:30 a.m. (Former Navy SEALs Jocko Willink and Leif Babin are the authors of the New York Times best-seller "Extreme Ownership."Business Insider) ![]()
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